Reference notes
The honest questions buyers ask about our pricing, answered with the actual numbers we watch move.
Pricing a pre-owned watch is not a vibe. It is a spread of recent sales, adjusted for the thing in front of us. Here is how we get there, in the questions people actually ask.
Q: What comps do you actually use? A: Completed sales, not asking prices. A listing sitting at a hopeful number for six weeks tells us nothing. We pull sold results from the major secondary platforms and auction records for the exact reference, then weight the most recent thirty to sixty days heavier than anything older. Markets move; a comp from last spring is a footnote, not a floor.
Q: Why is your price different from the one I saw online? A: Because that one was probably an ask, or a different condition, or a fantasy full set. Two examples of the same reference can be a four-figure gap apart on box, papers, bracelet stretch, and service history. We price the specific piece, then show you where it sits in the recent range instead of pointing at the single highest number we could find.
Q: Does condition really swing it that much? A: Yes. Unworn versus honestly worn, original versus a polished case with softened lugs, factory bracelet versus a replacement clasp. Each of those shifts the comp. We note the flaws in the listing rather than shooting the dial from a flattering angle, so the number matches what arrives.
Q: What about box and papers? A: They carry real weight on certain references and almost none on others. We tell you which case yours is. We do not inflate a naked watch to full-set money and hope you miss it.
Q: How do I know the price holds up? A: Ask us for the comps. We will send the recent sold results we priced against. Every piece is authenticated in-house, serviced by our watchmakers where it needs it, and backed by our store warranty. The value is in the watch and the paper trail, not in a story about what it might be worth someday.
