Reference notes
No mystery markup and no forum-screenshot theater — just the completed sales, condition tiers, and spread that actually move the number.
Q: What actually sets the price? A: Completed sales, not asking prices. Anyone can list a watch at a dream number and let it sit for eight months. We look at what the same reference — same dial, same bracelet, same box-and-papers status — actually closed at over the last 60 to 90 days, then weight the recent ones heavier. Asking prices tell you what sellers hope. Sold prices tell you what the market agreed to.
Q: Why is your price different from the one I screenshotted on a forum? A: Usually condition or completeness. A "same model" listing with a swapped aftermarket bracelet, a scuffed bezel, or no papers is not the same comp. We grade condition in tiers and adjust off the median for each one. If our number is higher, it's typically because ours is serviced by our watchmakers and authenticated in-house; if it's lower, the comp you found probably had extras we don't.
Q: The case reads large in photos — does a smaller reference cost more? A: Sometimes, yes. When a model runs in two case sizes, the one that fits more wrists tends to trade at a premium simply because demand is wider. We price each size against its own comp set, not the family average. Tell us your wrist measurement and the lug-to-lug — we'll say plainly whether it'll overhang before you commit.
Q: How much does the spread move day to day? A: Less than the internet suggests. For most steel sports models the honest band is a few percent, not double digits. When a reference spikes on hype, we hold to the trailing median rather than chase the top tick, because that tick usually corrects.
Every piece is pre-owned, authenticated in-house, and backed by our store warranty. The price is built to be defensible against the same public data you can pull yourself.
